Why the first visit is different
- A full history and assessment.
- Explaining what is going on, in words the patient understands.
- Agreeing a plan and expectations.
- Starting treatment, often with exercises to take home.
That is more time and more expertise than a follow-up. Price it as such.
Set the length to match
Many practices book 45 or 60 minutes for an initial assessment and 30 for a follow-up. A longer slot with a higher fee is easier to explain than rushing an assessment into a standard slot. In your software, make the initial consult its own service with its own length and price. See appointment scheduling.
Do not discount the first visit too much
A cheap or free first visit fills the diary with people who were never going to continue. A fair price brings patients who are serious about getting better, and a good first visit is the best argument for coming back.
Explain the price before they book
Patients should never be surprised at reception. Show the initial and follow-up fees on your website and on the online booking page, with the length of each. See online booking.
Use the first visit to set up the plan
The real value of a good initial consult is the plan. A patient who leaves knowing what is wrong, what you will do and how long it will take is far more likely to return. See why patients finish their treatment and your rebooking rate.
Frequently asked questions
Should an initial physio consultation cost more than a follow-up?
Usually yes, because it takes longer and includes the full assessment and planning.
Is offering a free first session a good idea?
It often attracts people who do not continue. A fair price with a strong first visit usually works better.
How long should an initial physio assessment be?
Many practices use 45 to 60 minutes, depending on the complexity of the patients they see.