They make the first visit count
The patient leaves understanding their problem, with a plan and a next appointment. That single visit is the best marketing a physio can do. See pricing and running the first consult.
They keep patients through the plan
They book ahead, explain progress and follow up drop-outs. See your rebooking rate.
They write to referrers
A short letter to the GP after the first visit and at discharge. GPs refer to physios who keep them informed. See GP referral letters and building a referral network.
They are easy to book
Online booking for people who find them at 10 pm, reminders so nobody forgets, and a reply to every enquiry the same day. See online booking.
They are known for something
People say "go to Anna for your running injury". A clear niche makes word of mouth work. See finding your niche.
They keep in touch
Recalls for patients who should come back for a check, a newsletter for people who asked for one, and a check-in for those who dropped out. See bringing back lapsed patients.
They run on time
Starting on time is a form of respect that patients remember and mention to friends.
They do not need to discount
Because their diary is full of people who value them, they do not compete on price.
Frequently asked questions
How do physiotherapists get more patients?
Mostly through good first visits, finished treatment plans, referrals from GPs and other professionals, and being easy to book.
Does advertising work for physios?
It can help, but it works best when the basics like retention, referrals and easy booking are already strong.
What is the best marketing for a physio clinic?
Patients who got better and tell others, and referrers who trust you.